Spec Ad:

Me by Merrell

lead produced

A person holding a green folder labeled 'FRIENDS' conducts a video interview outdoors with a man dressed in black, standing on a brick sidewalk with a camera crew filming him. Another crew member adjusts equipment nearby, and a woman in white observes while holding a green folder.

As a Creative Production Intern, I produced a spec ad promoting the brand Merrell, where we targeted a young audience who doesn’t like to be told what goals to have, but that our product can help them achieve.

Agency
FRNDS

Creative Dir
Corey Mercer

Talent
Leland Smith

DP
Levi Chandler

Designer
Austin Berg

Co-Producer
Kate Harrison

Outdoor advertisement display featuring Merrell sports shoes, a person jumping in athletic clothing, and a scooter parked in front of the ads.
A person hiking in mountains wearing Merrell shoes, with a large image of a sneaker on the right and promotional text for Merrell outdoor footwear.